Remal Security designs and installs smart home automation, CCTV surveillance, access control, and entertainment systems across Sharjah, Dubai, and Ajman. The business has two very different customer profiles: B2B projects (full building security systems for commercial properties — multi-camera CCTV, access control for every door, intercom networks) and B2C installations (villa and apartment systems — smart locks, ring cameras, home automation).
Quotation was the bottleneck. A B2B security proposal for a commercial building could include 40+ line items: IP cameras at various specs and locations, NVR units, access control panels, card readers, cable runs, labor for installation, configuration, and testing. Building these quotes took 2-3 days in Word and Excel — manually calculating cable lengths, matching camera specs to location requirements, and pricing labor based on estimated installation hours.
Field service was managed through WhatsApp. A customer calls with a faulty camera, someone sends a WhatsApp message to the nearest technician, the technician drives to the site with whatever tools and parts he thinks he'll need. No tracking of which technician is where, no record of what was done, no automatic follow-up. If the technician needed a part he didn't bring, the customer waited another day.
Inventory was a particular mess for a company with 200+ different products. Hikvision cameras in 15 models, Dahua cameras in 10 models, access control panels from three manufacturers, cables in various gauges and lengths. The warehouse had no barcode system. Technicians would take equipment for a job and not record it. Stock counts were done quarterly and always wrong.
Oakland deployed Odoo CRM, Sales, Project, Field Service, Inventory, and Accounting in 8 weeks — the fastest ARMOR Group implementation, because the business was young and had minimal legacy data to migrate.
The quotation builder was the game-changer. Oakland configured product bundles for common installations: 'Villa 4-Camera Package' (4x bullet cameras, 1x NVR, 1x HDD, 100m cable, installation labor), 'Office Access Control' (1x panel, 4x readers, cards, wiring, setup). A B2C quote for a villa system now takes 15 minutes — select the bundle, adjust quantities, add optional extras like smart doorbell or intercom, and send. B2B quotes use the same building blocks but allow line-by-line customization.
Field service replaced WhatsApp dispatching. Service requests create tickets in Odoo Helpdesk, which auto-assigns to the nearest available technician based on location and skill set. The technician sees the full customer history, installed equipment list, and previous service records on their phone before arriving. If they need parts, they check warehouse availability from the mobile app and reserve them before driving to the site.
Project management for B2B installations was structured in phases: site survey, design proposal, client approval, procurement, installation, testing, handover. Each phase has tasks, milestones, and automatic notifications. The project manager sees all active installations across three emirates on a single dashboard.
Quotation turnaround collapsed from 2-3 days to under 4 hours — an 87% improvement. For B2C customers (villa installations), quotes are often sent within the initial phone call using the pre-configured bundles. This speed became a competitive advantage: homeowners comparing three security companies choose the one that sends a professional, itemized quote in 15 minutes over the one that says 'we'll get back to you in 2 days.'
Same-day service response hit 90%. When a customer reports a camera issue, the ticket is created, a technician is dispatched, and the issue is resolved — 90% of the time within the same business day. Before Odoo, same-day service was maybe 40%, because nobody knew which technician was available or what parts were in the van.
Project delivery improved by 25%. Installation projects that used to overrun by 1-2 weeks now complete on schedule because every phase has visibility. When procurement delays threaten the timeline, the project manager knows immediately — not when the installation team arrives at the site without the right equipment.
Equipment shrinkage dropped to near zero. Every item that leaves the warehouse is scanned, assigned to a project or service ticket, and tracked. The quarterly 'where did this camera go?' mystery investigations ended.
“The quoting speed changed everything for us. In this business, the homeowner is calling three companies. Whoever sends a proper quote first gets the job. We used to lose deals because our quote took 2 days while the competitor sent one in an hour. Now we're the fast ones. Our close rate went up 30% just from speed.”